The Partnership Podcast

Old and new marketing during COVID-19 with Ruth Jardine

March 17, 2021 Golden Charter Season 1 Episode 20
The Partnership Podcast
Old and new marketing during COVID-19 with Ruth Jardine
Chapters
The Partnership Podcast
Old and new marketing during COVID-19 with Ruth Jardine
Mar 17, 2021 Season 1 Episode 20
Golden Charter

Marketing can mean a lot of different things to different Independents, and Jardine Funeral Directors in Dumfries has its own unique business approach, including running a crematorium. Ruth Jardine explains how access to a natural setting helped ensure families were given the service they wanted, how traditional and digital marketing have gone hand in hand, and what the future looks like under at-need and pre-need regulation.

Show Notes

Marketing can mean a lot of different things to different Independents, and Jardine Funeral Directors in Dumfries has its own unique business approach, including running a crematorium. Ruth Jardine explains how access to a natural setting helped ensure families were given the service they wanted, how traditional and digital marketing have gone hand in hand, and what the future looks like under at-need and pre-need regulation.